Attention on Korean films started to increase as news of awards flew in ceaselessly from overseas film festivals and Korean Wave (dubbed ‘Hanryu’) swept all across Asia. However the heat slowly began to cool down after hitting its peak in 2005 and 5 years have already passed.

The 15th PIFF (Pusan International Film Festival) is taking place from Oct. 7th to 15th. PIFF, which has emerged as the largest Asian film festival, will provide a chance to prospect the flow of not only Asian but also world film trends. The 15th PIFF is also meaningful in rounding up the growth of Korean films which is strongly rising from a slump of the industry. KIM Sang-yong, Korean cinema programmer of PIFF, talks about noteworthy Korean movies including aspects of Asian Film Market being held from October 10th to 13th.

Established in 2005, the Asian Film Market opens during the Pusan International Film Festival (PIFF) each year on Haeundae Beach. Industry professionals gather from around the world to show and discover Asian films, network, and do business. Asian Film Market meetings and parties – whether official or unofficial - are often accompanied by a generous dose of seafood, soju, and sea air.