In the first half of 2010 the total number of the audience was slightly decreased, while the total sales amount was skyrocketed compared to the same period of last year. The total number of the audience from Jan. to Jun. this year was 69, 447, 438 and the total amount of sales turned out 547. 2 billion won in the period.

Ever since the mega-hit success of Avatar, Korean filmmakers too are showing much enthusiasm in 3D film production, with every studio announcing their new lineups. Production plans were reported for a monster film (7gwangu(original title) ), a war film (Areumdawon Woori(original title) ), animation, horror film and more but against everyone’s expectations, the first 3D movie Korean audiences will see is highly likely to be a mystery melodrama Natalie by JOO Kyung-jung.

The technology of 3D is indeed the hottest issue now in film industry as much as the smartphone is the main trend in the mobile industry. Needless to say, increase of the number of 3D-equipped theaters is the result from the magnificent success of Avatar . 3D theatrical system is rapidly being installed in traditional theaters with the expectation of market expansion and this trend can be found not only in theater but also in TV and home theater market.