It's the question I hope to avoid every time someone asks to interview me, and inevitably, the question always surfaces. "What is it that is special or unique about Korean cinema?" It's a perfectly reasonable thing to ask, and if it were me conducting the interview, I'd probably ask it too.

The technology of 3D is indeed the hottest issue now in film industry as much as the smartphone is the main trend in the mobile industry. Needless to say, increase of the number of 3D-equipped theaters is the result from the magnificent success of Avatar . 3D theatrical system is rapidly being installed in traditional theaters with the expectation of market expansion and this trend can be found not only in theater but also in TV and home theater market.

Novelist turned film director LEE Chang-dong will visit the Cannes film festival with his fifth movie Poetry. With Secret Sunshine’s invitation to the Cannes’ competition section 3 years ago, he had presented an epic of self-salvation and pain caused by mundane life. This time, he has returned with a piece that studies meaning of poetry through a woman in her 60s, who tries writing poems for the first time.

Films by Korea's best-known auteurs tend to come in bunches. Specifically, in May: the publicity and fame associated with a premiere at the Cannes Film Festival has created a somewhat skewed production schedule whereby all the year's highest-profile films emrge in early spring. This year is no exception: Cannes presents new films by LEE Chang-dong (Poetry, screening in competition), IM Sang-soo (The Housemaid, also in competition) and HONG Sangsoo (Hahaha, in Un Certain Regard).