Established in 2005, the Asian Film Market opens during the Pusan International Film Festival (PIFF) each year on Haeundae Beach. Industry professionals gather from around the world to show and discover Asian films, network, and do business. Asian Film Market meetings and parties – whether official or unofficial - are often accompanied by a generous dose of seafood, soju, and sea air.

In the first half of 2010 the total number of the audience was slightly decreased, while the total sales amount was skyrocketed compared to the same period of last year. The total number of the audience from Jan. to Jun. this year was 69, 447, 438 and the total amount of sales turned out 547. 2 billion won in the period.

Asia's largest genre film festival, the Puchon International Fantastic Film Festival (PiFan), was this year headed by newly appointed festival director Young Bin Kim, who encouraged his staffers to make PiFan a “good host festival”. The 14th PiFan took place July 15 – 25 with its industry event, the 3rd Network of Asian Fantastic Films (NAFF), running parallel July 18 – 22 with Industry Screenings, the It Projects market, Fantastic Film School and NAFForum discussions.