‘Cultural discount’ is a concept used as an index for calculating the possibility of cultural exchange between regions. It is believed to indicate the rate of acceptance of a cultural product from a particular region by others. For example, pansori, a traditional Korean folk performance, has a high rate of cultural discount, which means that it is not easily translated or accepted in non-Korean territories.

Last August 18th, Korean Film Council (KOFIC)’s International Promotion Center hosted ‘Strategic Forum for Korean Films and Its Expansion into Global Market’ at Korea Chamber of Commerce. The forum proceeded mainly in four parts. Many Korean filmmakers interested in global market were present at the forum, including directors, producers, overseas sales companies, local film councils, and post-production industry personnel who are preparing international projects.

Midnight FM 's director KIM Sang-man is a man of many talents. Since 1997 he has designed more than 30 movie posters including I’m a Cyborg, but That’s OK, Sympathy for Lady Vengeance and The Host , and worked as art director of Happy End and Joint Security Area/JSA . He was director for both art and music in Bloody Tie and directed his first feature film Girl Scout in 2008.